Analytics that Excite is a one-day conference focusing on Data and Analytics. The goal of the conference is showcasing best of the best practices in the world of digital analytics. There will be executives from Fortune 500 companies, large global brands and innovative start-ups from all over the Midwest. Speakers from leading companies will provide insights for how to set up a robust data collection architecture, structure a system for constant innovation through data analysis, and build a data-driven culture. Analytics that Excite 2015 will show you how to get the data you need, to make the decisions you want. It will be valuable for all business functions and analytics knowledge levels. Attending this event will provide you the knowledge, resources and confidence you need to architect, deploy and ACT on your marketing data using web analytics. Our speakers include Google Analytics Product Managers, leading optimization and A/B testing experts, as well as Client-side power users sharing case studies of how leveraging analytics is empowering their organization to be more data-driven. If you?re using analytics just to see what happened, you?re not really using analytics.