Professional services firms with a strong marketing culture have more effective marketing departments. When that culture is lacking, marketing is simply a series of disconnected tactics that fail to support business development goals.

This seminar examines what marketing professionals and partners must do to create that all-important culture, as well as how to improve accountability for all marketing initiatives.

A common challenge for most professional service firms is how to create meaningful differentiation from other firms. If all firms claim quality, service and trustworthiness, how do you position your firm apart? This seminar examines nine proven strategies to create unique brand identity in a very crowded and competitive marketplace.

Bob Silvy, corporate marketing director for American City Business Journals, the parent company of the Business Courier, has a national perspective on best practices for this industry. This educational seminar, using a case study approach, will deliver plenty of proven take-aways.